Strengthening Community Resilience

At JNA Advertising, we take pride in projects that make a real difference in communities, and our work with the Kansas Medical Reserve Corps (KMRC) is a shining example. The KMRC plays a crucial role in ensuring that Kansas is prepared for public health emergencies, natural disasters, and large-scale medical events by recruiting and training volunteers to assist in times of crisis. Our goal? To help bring greater awareness to this essential program and inspire more people to step up and serve.

To bolster KMRC’s reach, we developed a multi-channel marketing strategy that highlighted the impact and importance of medical and non-medical volunteers. This included:

• Compelling digital content to showcase real-life stories of KMRC volunteers making a difference.
• Targeted social media campaigns to drive awareness and encourage sign-ups.
• Engaging video storytelling that captured the urgency and necessity of emergency preparedness.
• Optimized website messaging to streamline the volunteer recruitment process.

Every community benefits from a strong emergency response network, and the KMRC is a critical component of Kansas’ resilience. With natural disasters, public health crises, and unexpected emergencies, trained volunteers can mean the difference between chaos and coordinated relief efforts. By increasing awareness and engagement, we are helping KMRC build a robust team ready to support local communities when they need it most.

KMRC volunteers come from all walks of life – healthcare professionals, logistics coordinators, students, and everyday citizens who simply want to help. Their dedication ensures that when disaster strikes, Kansas is ready.

Through our collaboration with KMRC, we are proud to contribute to a safer, more prepared Kansas. If you or someone you know wants to make a meaningful impact, consider joining the Kansas Medical Reserve Corps. Your community needs you.

For more information on how to volunteer, visit KMRC’s website.